Leading UK brands launched internationally
Hamleys in Cyprus - Capital City Flagship Store
Objective:
On thesuccessful signing of the franchise partner agreements, with store location andproperty secured, our role was to manage the full launch of the Hamleys brandinto the Cyprus market within a period of 6 months and further manage the brandin full, post opening.
The Challenge:
The challengewas to build a full internal infrastructure, recruiting and training allnecessary skills and talent required. Source all product suppliers and selectfull ranges based on the market’s needs and Hamleys business model. Projectmanage the full delivery of a finished flagship store, implementing allnecessary marketing activities in the run up to and post opening of the store.
Imperative tothis project was ensuring full sustainability and successful operations of theHamleys brand and that their vision, mission and values were fully understoodand communicated successfully both inside the company and outside in the market.
Imperative tothis project was ensuring full sustainability and successful operations of theHamleys brand and that their vision, mission and values were fully understoodand communicated successfully both inside the company and outside in the market.
The Outcome:
With substantialproject management skills, leading with a hands-on approach, an in-depthunderstanding of the Hamleys brand and a strong commercial and cultural/marketunderstanding we were able to:
- Successfully recruit and trainoutstanding individuals within the local market who fully understood andembraced the Hamleys brand.
- Deliver a strong product mix,across all ranges and departments, with maximum profit margin.
- Successfully deliver the Cyprusflagship store, meeting all required timelines and exceeding Hamleys expectations.
- Quickly establish successfulworking relationships; a trust and respect among key external organizations,securing collaborations and joint venture marketing opportunities.
- Deliver the full project underbudget with a successful financial outcome.
Helen Barnish - Head of International Development Hamleys of London
"Sarah is a passionate and highly creative retailer who operates with tenacity and a positive 'can do' attitude, delivering outstanding results. As a strong leader and motivator, carrying the important characteristics and interpersonal skills required for working on an international level, Sarah was able to very quickly make the appropriate relationships for developing strong teamwork, networks and management success throughout..In successfully delivering the Hamleys brand into the Cyprus market, Sarah further supported our partner in Russia, on both occasions demonstrating her full understanding of our brand, the complete retail requirements of a franchisee, the importance of market and cultural differences, store design and visual merchandising; resulting in increased sales results and partners fully understanding and maintaining our brand consistency and customer experience."