Launch UK brand rollout internationally - Cyprus

10 Debenhams Department Stores Cyprus

The Objective:

Our objective was to deliver the Debenhams brand into the Cyprus market working directly with the Cyprus International franchise partner, their current infrastructure and eight own branded department stores as well as project manage the opening of 2 new builds, both within the largest malls in Cyprus’s capital, Nicosia.

The Challenge:

This project required the full modification and re-opening of 8 existing department stores, (without ceasing operations) and the opening of two new stores within the Cyprus capital’s two major malls.

Change Management and full retail and brand understanding were significant factors in this project; it was imperative that all employees were fully engaged and ready to embrace their new retail future, working as a strong and ambitious team.

The Outcome:

With full cultural understanding, language abilities, strong interpersonal and leadership skills, substantial international experience and an in-depth knowledge of the Debenhams brand we were able to
  • deliver the 10 Debenhams stores within all agreed deadlines without damaging existing trade.
  • train and successfully engage all personnel to deliver the Debenhams brand with full commercial understanding, ensuring outstanding brand consistency, visual merchandising, product knowledge and customer experience.
  • significantly increase sales and maintain this successful outcome.

Francis McAuley - International Director - Debenhams

"Sarah is a talented retailer who exudes enthusiasm and energy in all that she does. Her years of experience in Department stores but also in small space fashion retailing, both internationally and in the UK, means that she can contribute and add value to any business in the fashion retail sectors."

Lucy Haine -International Territory Controller Asia - Debenhams

"Sarah is a ball of energy, drive & enthusiasm. An ultimate retail professional who brings benefit to any operational project she is involved in. Sarah is a true motivator, and great with people at all levels. I would highly recommend Sarah for her leadership style, training skills, & project management ability."