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Personality a Priority in Business

Are you a personality in business and does your business have personality?  
In today’s world where going global is fast becoming the future for business success, the people factor is something far greater than perhaps first thought.   Having a Brand name, a product and /or service is no longer enough.

The conventional skills of being a good communicator, both in person and on paper, having the ability to embrace change with a ’can do’ attitude and ensuring you are efficient and effective with time management, continue to remain high on the agenda of all recruiters seeking individuals to put a brand on an international level.

However more importantly the word, skill and talent they seek most is ‘personality’ both face to face and online.   When I talk about ‘personality’ I am not only referring to a level of confidence and stereotypically a ‘bubbly’ and outgoing nature but something a little more in-depth.  

International business requires a number of key components in order to be considered successful and to achieve this success it must start with the correct PEOPLE in place.
Building relationships on a global scale requires trust before anything else and how this trust is established, not only on a business to business level but equally on a customer to customer basis requires six key skills: Comprehensive Communication that is localised, quality product knowledge, consistency and reliability, cultural awareness, tenacity & emotional intelligence.  

These six fundamental skills ensure you create personality within your business, encapsulating a team of talented personalities, who collectively enable you to connect and engage successfully in business, on a global level bringing about outstanding results.  

Let’s look at these six key areas for creating that all important internal and external personality.
Comprehensive Communication requires those with excellent listening skills, who have an openminded approach and foreign language skills are certainly an advantage. It is important that they have the ability to adapt to new and unknown environments, be a problem solver with diplomacy and understanding, yet at the same time have an astute manner that means business.   Quality

Product Knowledge is vital when going global. If your internal teams do not understand what your products/services are and how they benefit their marketplace then it will be impossible to translate these benefits to an international market. Equally without a thorough understanding of the market you are looking to enter, you will never fully recognize whether your product/service qualities and benefits are in fact benefits for the markets you are looking to enter. So what is key is that all of your team are fully informed, trained and engaged with the benefits of your business.
Consistency and Reliability. These skills speak for themselves. When you are working on a global level and accessibility to face to face contact is limited, reliability in your communication and remaining consistent in your relations and the ways in which you  operate as a team and as individuals, are essential in maintaining channels of trust, rapport and in turn business success.

Cultural Awareness boils down to one thing, respect. If you are looking to collaborate on a global scale, beyond your profits never ever forget the people. It is the people on the ground who will make you a success and as such it is vital that your team and your company values involve the words ‘respecting those we work and collaborate with’.

Religious and Political beliefs are important to all people, no matter where they live, the family unit can be stronger in some countries than others, laws are indeed very different from one country to another and it is critical that when engaging in conversations, introducing new ideas, products and services to a market; your teams and individuals who are part of your business have done their homework. Never presume anything, it may just offend!  

Tenacity is a quality that ensures a person will persevere to bring about results, someone who will stop at nothing to bring success to all those involved; that someone that has a positive attitude with outstanding leadership qualities and in international expansion it is a must!  

Emoitional Intelligence. This is quite simply a matter of thinking very carefully about each and every individual you collaborate with and remember that each person is different, whether locally or internationally the same rules apply. Each of us are unique with our own strengths and weaknesses.  The important skill for those in your international business to have is the ability to bring out the very best in those they work with and lead. It is about education, understanding, training, development, inspiration, motivation and success, both on a personal and professional level.